And a little over a year after Donald Glover declared backstage at the Golden Globe Awards that Offset, Quavo and Takeoff were “the Beatles of this generation,” the trio tied The Fab Four’s record for most simultaneous entries on the Hot 100 by a duo or group: 14. The QC COO says, “When I was coming up in the game, it was very few people I could go to. Thomas is searching for a song on the list that doesn't qualify as hip-hop. Quality Control has become one of the most successful indie record labels in the music industry. “They hit me and said they were coming to Atlanta to do a whole experience in Atlanta. Commitment is the key. Culture II was released on the one-year anniversary of its predecessor. var znscr = document.getElementsByTagName('script')[0]; Billboard Magazine: Why the Rap Veterans Behind Atlanta Indie Label Quality Control Music Are the Smartest Guys in Hip-Hop. Speaks On Breonna Taylor, Voting &…, Why Are Rappers Like Ice Cube/Lil Wayne/50 Cent Linking…, WATCH: Chuck D Explains How Run-DMC And Jam Master Jay …, WATCH Part 2: Curtis Scoon – The Long Road To Red…, WATCH Part 1: Curtis Scoon – The Long Road To Red…, Nas Says New Rappers’ Clout Chasing Is “Cor…, Drakeo The Ruler Cops A Plea And Gets Released From Pri…, Tekashi 6ix9ine’s Kidnapper Anthony “Harv…, Cyn Santana Reacts To Viral Tweet About Her Ex-Fiancé J…. Get the #1 Bestseller in Music Business on Amazon - in paperback & Kindle. As Coach puts it, every recording artist has an expiration date. The company is laying the groundwork for Layton Green, Marlo, Kollision, 24Heavy, and other roster members to come off the bench. By Kelefa Sanne h 1 on the Billboard 200 with nearly 200,000 equivalent album units in its first week -- 69,000 more than its predecessor. Given the litigation, Thomas and Lee are wary of discussing the situation, save to deny Raphael’s claim. The text messages include two pictures Coach K sent for proof and shows that the area code is 404, which matches the Atlanta zip code you'd expect from Coach K. There have been constant conspiracies involving hip hop acts being made to do incriminating acts … "https:" : "http:") + '//www.zergnet.com/zerg.js?id=85526'; Christina Lee instructed the attendees to avoid using their time to solicit opportunities from the mogul, but of course, that did not stop would-be Kevin Lee mentees from taking their shots.eval(ez_write_tag([[250,250],'allhiphop_com-large-mobile-banner-1','ezslot_0',694,'0','0'])); Instead of going Dikembe Mutombo on the rule-breakers, Coach K just referred them to his co-worker named Amber who was sitting in the middle section of the venue. With only a handful of day-to-day managers and receptionists on staff, Thomas and Lee rely largely on themselves and their social network to find and develop talent that exudes the kind of authenticity they saw in 23-year-old Lil Baby (given name Dominique Jones), a longtime friend of Thomas’ who attended Migos’ earliest club gigs, and who didn't start rapping until two months before releasing his debut mixtape, Perfect Timing, in 2017. A lot of these kids rap about stuff they’re not even around. Eventually, Coach K would move to Atlanta to link with childhood friend Alan Henderson, the former Indiana University forward that was drafted by the Atlanta Hawks in 1995. Plus, QC hopes to employ a few hundred people at the site. Newcomer Lil Baby debuted at No. Every time someone even veered in the direction of an unrequested proposition, both Lees on the stage started responding with “Amber alert.” Not to dismiss the person, but to genuinely present a potential alley-oop for both parties to score in the future. I feel like it was my duty – especially with everything we did here in the city – that I needed to go up there and represent for our company, Quality Control,” explained Coach K in a backstage interview with AllHipHop. All rights reserved.Billboard is part of MRC Media and Info, a division of MRC. Following a months-long recovery in the hospital, the determined stalwart decided to unite with some of his buddies back in Indy to form a label called Universal Stars. Cause I’m still learning. And then there’s Cardi B, who Thomas describes as having a consulting arrangement with Quality Control, although that contradicts claims made by Cardi’s ex-manager, Klenord “Shaft” Raphael, in a $10 million breach-of-contract lawsuit he filed earlier in 2018. “I used to tell Baby all the time: He has the swag,” says Lee of Jones, a high school dropout who was incarcerated for two years on marijuana-related charges. (AllHipHop Features) The undeniable success of Atlanta’s Quality Control Music follows in the tradition of iconic imprints such as Death Row, Bad Boy, No Limit, Cash Money, and Roc-A-Fella; Hip Hop record companies that defined an era and provided the soundtrack for millions of people’s lives. It was even the catalyst for a young Kevin to create his own “mixtapes of hits” by recording tunes off the radio.eval(ez_write_tag([[300,250],'allhiphop_com-box-4','ezslot_6',672,'0','0'])); According to Coach K, his official conversion from amateur deejay to music insider was the result of getting shot during his senior year at Saint Augustine’s University. Quality Control has become one of the most successful indie record labels in the music industry. One dab dance craze and 8 billion career streams later -- 1.2 billion for “Bad and Boujee” alone -- success has not changed Quality Control’s ultra-lean operational strategy. Kevin “Coach K” Lee (left) and Pierre “Pee” Thomas photographed on Aug. 16, 2018 at Quality Control in Atlanta. Kevin "Coach K" Lee and his label Quality Control Music are seeking upcoming rappers, producers and songwriters. Quality Control co-founder Kevin “Coach K” Lee studied Roc-A-Fella’s moves prior to him and Pierre “Pee” Thomas launching the brand that would come to be known as QC The Label. He played basketball in college. Before Fame. “Five years,” says Lee into his snowy Philly beard, shaking his head. I was kind of stubborn, so I felt like I could do it myself. Music producer known as Coach K who has mentored Atlanta rap artists like Migos and Lil Yachty. She’s got situations going on that we can’t speak on, and she came to us. - AllHipHop.com, WATCH: Chuck D Explains How Run-DMC And Jam Master Jay Helped Birth Public Enemy - AllHipHop.com. Quality Control co-founder Kevin “Coach K” Lee studied Roc-A-Fella’s moves prior to him and Pierre “Pee” Thomas launching the brand that would come to be known as QC The Label. “We’re into something real deep right now,” he says as he scrolls through Apple Music’s list of top 100 songs while Kevin “Coach K” Lee, fresh from the barber, reclines in his office chair. zergnet.type = 'text/javascript'; zergnet.async = true; Coach K called strippers “some of the dopest A&Rs” in the business. It’s nothing that’s going to come easy, and you don’t know when it’s going to come. 3 on the Billboard 200 with his first album, Harder Than Ever, which has since generated 539,000 equivalent album units, helped by the Hot 100 top 10 hit “Yes Indeed,” featuring Drake. 1, “Bad and Boujee,” was no fluke. They came together over a shared dream of emulating Master P’s No Limit and J. Prince’s Rap-A-Lot Records and had already connected with the barely legal Migos. In his view, QC is about forging individuals into brands that will last beyond the general public’s inevitable move on to the next hot new musician.