[REMINDER] Direct Mail Response Rates. The absence of additional content makes it simpler to process than email. From 2012 to 2014, USPS Standard Mail volume increased by 0.6% per year and by 2% over the first nine months of the USPS 2015 fiscal year. Prospect lists are your potential customers who are likely to use your services. But when they get a glossy catalog through the post it makes them feel appreciated by the brand. 8. Download a Free Sample Copy at https://www.reportsnreports.com/contacts/requestsample.aspx?name=3828625 Catalogs are the most likely to be set aside for later and read. If you were wondering why direct mail works, here’s your answer. Oversized envelopes have the highest response rate: 5%. Sales Cycle also has some good insight showing response rates for remarketing emails like cart abandonment email rates in their 2019 E-commerce Remarketing report. There’s no question that email marketing is one of the key opportunities for almost any marketing team. Considering how clutter digital marketing channels are, direct mail definitely deserves a place in your marketing campaign. The Bottom Line â Informed Delivery provides an additional touchpoint that is valuable for your direct marketing campaigns. Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. On the other hand, well-targeted direct mail can have several times better response rates – up to 9%. For example, would you have guested that 4 in ten Americans of all ages look forward to checking their mailbox? Even these fast-paced generations have the time to read through and consider the mail that they receive. Prefer postcards over letter-size envelopes to provide brief information about your company. Direct mail stats from 2018 confirm that email beats direct mail in the cost-per-acquisition battle. . In other words, direct mail is much easier to understand and returns a more lasting impact in terms of brand recognition. Keep up on our always evolving product features and technology. Note: This table is only available when not signed in to the member area. Only 22.8% say they don’t read it at all. In 2018, the average response rate of direct mail amounted to 4.9% for prospect lists and 9% for house lists. This means that direct mail pulls in a response rate at least 5 times greater than any digital marketing medium. Other research shows direct mail campaigns had a higher return on investment (ROI) than paid search and online display ads and was only one percentage point behind social media. Get started today using a tried and tested step-by-step process, Email marketing and marketing automation Toolkit, Explore our Email Marketing and Marketing Automation Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website). A good response rate for such a mail marketing campaign would be 2%. Here is the sector summary which also includes unsubscribe and spam rates in the full report. Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. First there was email, then message boards, then... read more, According to the FEC filings, Donald Trump spent 37 cents of every dollar on direct mail, whereas Hillary Clinton... read more, Contrary to popular belief, direct mail is alive and thriving in 2018. ReportsnReports added Peristaltic Pumps Market Research Report created by Report Consultant, which offers detailed insights, revenue details, and other information regarding the global market, and the various trends, drivers, restraints, opportunities, and market till 2028. Sending and receiving hundreds of emails each day, it’s easier for consumers to ignore promotional mail sent online. 20. According to the latest DMA Response Rate Report, email garnered a 1% response rate in 2018 for both household and prospect lists. Direct mail is far more persuasive than digital media, and this effect can be compounded when more senses are activated beyond the sense of touch, such as with exciting colors or images. In this case, direct mail outperformed online consumer reviews, recommendations from friends and family, TV ads, email, and other marketing channels. You don't want to go too high on these since you could have a problem with inbox delivery and likely your ESP will get in touch. 21. The latest Litmus compilation of email client market share shows why it's so important to consider how well your emails render on mobile. If you thought direct mail was dead, we are sure that by now your opinion has changed. You are a busy legal advisor (or a top executive in a big organization) and have received a 200-page document. New printing technologies even make it possible, and cost-effective, to personalize specific pages of multi-page send-outs, such as brochures and pamphlets, based on individual meta-data. Direct mail marketing might seem like a thing of the past, but we have a list of direct mail statistics that will convince you otherwise. The numbers are already in, and this strategy works. Modern shoppers turn to the internet for further product information, but what produces the spark that makes them visit a website? Direct mail median return oninvestment to house files is 41% (compared to 145% email, 50% paid search, 20%online display, 50% social media). Once again, we pulled together a compilation of direct marketing statistics that demonstrate the power of direct mail and its critical role in the omnichannel marketing strategy. Based on analysis of the aggregate data, you will better understand the overall situation with mail marketing to weigh the pros and cons – and Return on Investment. Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018. DMA chose a feminine book cover design from kaatem. The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. Of those surveyed in the report, an incredible 76% of people selected ads received in the mail as one of their trusted sources when making a purchasing decision. Think about who you want to send your ads to. They reach for every tool they can to filter it out, and they’re almost as good at filtering it psychologically — simply not seeing it. Cooling Fabrics, 2020 Peristaltic Pumps Market by Type: Peristaltic Tube Pumps, Peristaltic Hose …, The peristaltic pumps market is estimated to be USD 1.2 billion in 2020and is projected to reach USD 1.8 billion by 2025, at a CAGR of 6.4%, between 2020 to 2025. Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. This is yet another perk of direct mail. 59% of US respondents say they enjoy getting mail from brands about new products. Not only is this a rare tactile experience, it’s also a rarer experience in general. Use Inkit’s postcard builder to create pieces of mail you would like to try out. Advertising mail is kept in a household for 17 days on average. Urine sediments are solid particles that collect at the bottom of the tube containing a urine sample and can be detected with the help of a urine sediment analyzer. This stat really reinforces the previous one. Social media and content marketing are contemporary ways of reaching out to clients but they haven’t managed to push direct mail lists out of the picture. '
Direct mail response rate to house files is 9% (compared to 1% email, 1% paid search, .3% online display, 1% social media). TIP. Consumers like having a relationship with their favorite brands, but not based on the brand’s marketing schedule. The 2018 DMA Response Rate Report brings news of amazing average direct mail response rates. The improvement in all four metrics suggests improved use of email delivery and targeting practices to improve performance. This Email benchmark compilation 2019 from Accoustic (formerly IBM marketing and commerce) represents 750 companies representing 3,000 brands in 40 countries.