Stay connected with the latest news from Bachelor Nation delivered to your inbox. This marks the second appearance of the new "Jake From State Farm," portrayed by Kevin Mimms, recently introduced in this Super Bowl pre-game spot: The Jake character dates back to 2011, when the insurer ran a spot starring real State Farm employee Jake Stone that went viral. Such a scenario plays out in "Not the One," the latest State Farm commercial from The Marketing Arm (which was named lead creative agency on the brand in November): To view this video please enable JavaScript, and consider upgrading to a web browser that We see him helping out NBA All-Star Chris Paul with a fake Chris Paul who decides to take up basketball in his house. The new campaign starts with the original advertisement, where a middle-aged, mildly overweight white male is in his living room, wearing pajamas in the dark at 3 a.m., answering questions over the telephone. Chicago, IL 60607, Executive Producer: Peter Hullinger  . Producer/PBM: Ellen O'Donnell, PRODUCTION COMPANY Producer: Dawn Guzowski, VFX 250 They even sang the company’s jingle together, too! Ste. Agent' Spots. A new spot features NBA All-Star Chris Paul, Jake from State Farm -- and new to the State Farm roster,  actor Alfonso Ribeiro. Insurance is for … life. (Happy Valentine's Day, suckers!). Judging by the comments, fans of the original Jake are perplexed at his demotion, or the need for a Jake 2.0 who gets more commercial time. Chicago, IL 60654, Executive Producer: Tim Konn "Not the One" breaks on Saturday, with New Jake, NBA superstar Chris Paul and actor Alfonso Ribeiro also appearing in fresh hoops-themed campaign during the NBA's All-Star Weekend. The NBA will also continue to be SVP, Client Service: Amy Erschen Creative featuring Paul debuted during this past NBA All-Star Weekend. Farm knew his performance would fit seamlessly into the brand narrative and ‘The New Chris Paul’ character.”. David Gianatasio is senior editor at Clio Awards. State Farm Launches Campaign Featuring New Jake by Tanya Gazdik , February 18, 2020 neighbor, State Farm is there” slogan. Waiting for your permission to load the Instagram Media. Marketing Manager: Susi Lucas Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. “Jake from The brand decided to add Alfonso Riberio, known for such TV shows as "The Fresh Prince of Arts & Sciences Bloomington, IL 61710, Assistant Vice President: Patty Morris  SVP, Group Creative Director: Harris Wilkinson Producer: James Babiarz The Marketing Arm best filled by a professional actor,” Morris tells Marketing Daily. "Jake" - Kevin Mimms. "Uh, kakis," Jake 2.0 also answers before asking a co-worker, "Hey, do they ever ask you what you’re wearing?" The original State Farm took the internet by storm at the start of Super Bowl 2020 debuting not only a sequel to their famous "Jake from State Farm" ad but by introducing a new Jake into the equation. State Farm is a living, breathing embodiment of a good neighbor,” says Patty Morris, State Farm assistant vice president of marketing and brand. As a result, the campaign spotlights a new Jake from State Farm and continues the “Like a good Creative Director: Aaron Frye Now, we see Jake from State Farm — whose real name is Kevin Mimms and not Jake — met his long-lost twin Mike Johnson in an Instagram video added to Mike’s Stories on Wednesday. However, in 2020 the ad was aired during the league ones again, but this time the world witnessed a different Jake in the State Farm commercial. Marketing Analyst: Tim Thomas  2D Lead: Cory Davis, AUDIO "Preston T" - Taylor Handley Group Account Director: Johnny Fitzsimmons  225 N. Michigan Avenue    Forgot? Answer: Nope and nope. Incredible stock. The Jake character dates back to 2011, when the insurer ran a spot starring real State Farm employee Jake Stone that went viral. Executive Producer: Kristin Angletti One State Farm Plaza  Marketing Director: Sue Beigie  Turns out, his colleague is none other than OG Jake! MediaPost All Stars (January 21, 2021, NYC), Agency of the Year (January 21, 2021, NYC), Creative Media Awards (January 26, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Old Navy, RuPaul Welcome Back 'Jingle Jammie' Holiday, Greenies Takes Humorous Approach In Holiday Ad, Toyota Marketing VP To Retire, No Replacement Named, Clorox Ups Ad Budget To Prepare For New Virus Wave, Best Buy, Target, Shutterfly: Three Different Takes on Holiday Marketing, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Mike wore a green shirt, while Jake/Kevin donned the State Farm uniform of a white shirt and red button-down over it. Ste. Marketing Analyst: Nick Aviles, AGENCY Bel-Air," to the mix since he has an “undeniable energy and distinct charisma, that has cemented him as an iconic and recognizable actor in pop culture,” Morris says. The Marketing Arm iconic brand attributes and assets in State Farm’s storytelling, according to the company. Chicago, IL 60654, Editor: Matthew Wood  Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. 1000 W. Fulton Market,  Jake said, "Man, this is weird." 15 and is an example of how consumers will see Jake From State Farm in culturally relevant moments throughout the campaign, from The Marketing Arm. 501 Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. West Hollywood, CA 90069, Director: Mike Warzin  Flexible pricing. Insurance pitches from a dude rocking a red blazer and khakis! Another Country Chicago, IL 60601, VP, Group Creative Director: Craig Miller  State Farm introduced a new Jake in a Super Bowl pregame spot. State Farm says it was simply a matter of the character taking on a different role. He’s been working out, he released a book, and moved to Austin with his best friend and fellow "Bachelorette" alum Connor Saeli. "We use a fresh, updated voice, tapping into things that are contextually relevant with our audiences.". Jake is actually an employee at State Farm, Morris says. The company is coming up on its 100-year anniversary. Extensive consumer research informed the campaign idea, modernizing the Jake from State Farm is a crux of television commercials. Managing Partner, EP: Marc Marrie . "Not the One" Credits, CLIENT The Mill Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. If you're already a paid subscriber, please sign-in. “After an open casting process, we landed on actor Kevin Mimms.”. Like a good neighbor, Mike Johnson is there? But there is one I’ve seen where the original white boy Jake doesn’t appear at all. Let’s hope Connor and Mike are good neighbors to those in their apartment complex! You know what would jazz up shows like The Bachelor and The Bachelorette? The original Jake "did great at delivering his famous line, 'Uh … khakis,'" State Farm assistant vp of marketing Patti Morris tells Muse. The new Jake is generating plenty of buzz but has proven somewhat polarizing, with dislikes hitting 42 percent on the debut ad's YouTube page. friendliness, and the care every State Farm agent and employee aspires to provide with every interaction. Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. Waiting for your permission to load facebook comments. At State Farm, there’s a little bit of Jake in all of us.”. the assistant Vice-president of Marketing from State Farm, Patti Morris stated that the original Jake was great at … Free to qualified media, marketing and advertising professionals. ALSO READ: Jason Momoa Takes Us Behind-the-scenes Of His Bizarre Super Bowl Commercial The agent selling the insurance in the advertisement became famous as Jake from State Farm commercial. State Farm Executive Producer: Will St. Clair  Marketing Analyst: Annie Rondone  Now, we see Jake from State Farm — whose real name is Kevin Mimms and not Jake — met his long-lost twin Mike Johnson in an Instagram video added to Mike’s Stories on Wednesday. Aside from chatting with Jake/Kevin, Mike has had a busy few months. VFX Supervisor: Randy McEntee  Producer: Alex Waite, EDITORIAL The iconic white character is now a younger Black man. Editor: Carlos Lowenstein The new Jake's debut was essentially a remake of that earlier commercial: State Farm | State of Unrest The 2020 reboot also features a cute cameo from Jake Stone as his successor's call-center colleague.